tag:blogger.com,1999:blog-1480588757240431143.post6844694864501285347..comments2023-07-05T11:26:01.886-04:00Comments on Unscrambling Social Media: Online Banking: Communities Help Meet Psychological NeedsNitin Guptahttp://www.blogger.com/profile/16705143135252849536noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-1480588757240431143.post-14707042318642065252009-11-15T13:01:03.821-05:002009-11-15T13:01:03.821-05:00The crowd sourcing idea of point 1: financial plan...The crowd sourcing idea of point 1: financial planning can be seen implemented at smartypig. <br />It is a great idea!<br />http://www.smartypig.com/about/how-it-works<br /><br />Keep us posted Dave!<br />Thanks<br />RichardRichard Buettnerhttp://www.richardbuettner.comnoreply@blogger.comtag:blogger.com,1999:blog-1480588757240431143.post-46646120376593992152009-08-26T18:57:03.877-04:002009-08-26T18:57:03.877-04:00James,
Thanks for your comment. My take is that t...James,<br /><br />Thanks for your comment. My take is that the whole "the big brother is watching" philosophy is overrated. <br /><br />People will share enough information if the bank can provide value added services. If the bank can help me reduce my credit card debt by lowering my APR or offer me some financial planning advice, I am all for it. But yes, if it leads to more spam and flooding my mailbox with offers I don't care about, I will cry out loud. <br /><br />Look at Gmail. There was such a hue and cry made when Gmail announced they will offer targeted ads based on content in the body of the email. But with a better interface and features, Gmail is now the 3rd biggest email service used in the US. And Google is making money on the ads.Nitin Guptahttps://www.blogger.com/profile/16705143135252849536noreply@blogger.comtag:blogger.com,1999:blog-1480588757240431143.post-4116214512771276492009-08-26T18:23:41.091-04:002009-08-26T18:23:41.091-04:00Great Post!. One question I'd raise is can ba...Great Post!. One question I'd raise is can banks and financial institutions themselves effectively implement an online social community? Seems consumers may be hesitant to join a community where they know banks are watching over them. Perhaps an independent branded community site could be the way to go if a bank/financial institution wants to manage one.Jameshttp://www.figuide.comnoreply@blogger.comtag:blogger.com,1999:blog-1480588757240431143.post-35245595783969156482009-08-15T17:27:56.172-04:002009-08-15T17:27:56.172-04:00Dave,
My suggestion would be to start with 4-5 co...Dave,<br /><br />My suggestion would be to start with 4-5 communities (obvious one like 401k, student loan, small business, get out of debt) but then extend that to other groups as groups and needs emergeNitin Guptahttps://www.blogger.com/profile/16705143135252849536noreply@blogger.comtag:blogger.com,1999:blog-1480588757240431143.post-8260775963894057032009-08-12T11:59:15.839-04:002009-08-12T11:59:15.839-04:00These are all great ideas. Banks could potentially...These are all great ideas. Banks could potentially offer some incentive to test new products to the community members. But I wonder how many special interest communities a bank should develop...maybe 5-6 (to keep them manageable?)Dave Lombardnoreply@blogger.com