tag:blogger.com,1999:blog-1480588757240431143.post971942883852317728..comments2023-07-05T11:26:01.886-04:00Comments on Unscrambling Social Media: Monetizing Social Networks- will attribution be the answer?Nitin Guptahttp://www.blogger.com/profile/16705143135252849536noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1480588757240431143.post-15476790188769876212009-08-04T20:36:48.582-04:002009-08-04T20:36:48.582-04:00very well said. the other important factor to cons...very well said. the other important factor to consider is time lag to impact. social media isnt like paid search campaigns - where you see ROI in the form of sales or revenue almost instantly. this is a medium that needs to be cultivated over time. the returns can be exponential - however, they dont happen overnight.srishti guptanoreply@blogger.com